FENDI 6 Month Buying Plan

This is Part 1 and 2 of my Retail Buying Simulation. My group chose FENDI as our brand. For this 10 week project, we did a deep dive into FENDI's history, customer, social media, and competitors. Part 3 is a corporate 6 Month Buying Plan, a 6 Month Buying Plan for the New York Flagship, and a buying plan for their E-Commerce channel. Team Members- Anna McGregor, Rachel Barrish, and Melanie Andreou