While studying innovation in retail, I was intrigued by exploring a brand's place in the Metaverse. I chose Blumarine to bring into the Metaverse. I wanted to play with the idea of the nostalgia of the early internet and highly feminine dress-up games and bringing those ideas to the brand image of Blumarine. I enjoyed the juxtaposition of a very early internet game and Web 3. Below is my slide deck which includes research, some of the games proposed UX, and a budget for the campaign.
