Fashion’s happy place since 1999, Kirna Zabête is a multi-brand luxury retailer with 4 brick and mortar stores and a vast e-commerce offering. During the Summer of 2021, I had the privilege of working with both the e-commerce team and the buying team.
During my time, I worked cross-functionally between the e-commerce, buying, and operations teams to support business wherever it was needed. This allowed me to be exposed to many aspects of the business and get a 360-degree view of how Kirna Zabête operated. I had a large focus on products during my time at KZ. I worked to create product copy that utilized our brand voice, kept flows of new receipts, and shadowed buyers to showroom appointments to help choose product. Through studying the competition, I implemented an e-mail marketing personalization initiative which grew our open rate from an average of 10%-15% to 20%-25%. Throughout my time at KZ, upper management realized the hard work I put in and created a full-time position from my role after my departure.
I was asked to return as a consultant for the Holiday season of 2021. During this time, I worked to oversee order management for our e-commerce site and FarFetch business operations. I would ensure speedy service, product quality, and a great customer experience. The FarFetch manager and I would review sales, promotions, proper order management, and customer satisfaction.
Below are examples of PDP pages I worked on, this includes imagery, product copy, and product information.
